The best practice event is geared towards dealers and manufacturers who successfully use ERP systems like Microsoft Dynamics Navision and Microsoft Dynamics AX. Participants learn from presentations and live experience behind the scenes of MUSIC STORE professional GmbH about how customer-focused omni-channel commerce can work for them. Commerce ‘N’ Concert is presented by dotSource GmbH and Intershop Communications AG.
Jena, Germany, June 22, 2016 – Customers change – radically, loudly, and spontaneously. The only way to meet customer’s demands for the long term is to make use of first-class functionality and cross-channel services. And to make this happen, digital and analog infrastructures have to work together without a hitch.
Technological insights, best practices and an exclusive tour of MUSIC STORE professional GmbH in Cologne will show participants of Commerce ‘N’ Concert just how ERP solutions by Microsoft can be sustainably integrated into shop systems, enterprise resource planning and marketing systems, as well as what successful, customer-focused omni-channel commerce looks like in practice.
The event is ideal for dealers and manufacturers who are interested in sharing their experiences with omni-channel commerce or expanding their interactive retail activities, or who are faced with concrete project challenges.
Commerce ‘N’ Concert not only puts the exchange of information and interaction in the foreground, it also allows omni-channel commerce to be experienced directly. Cologne – the location of the MUSIC STORE professional GmbH headquarters, one of the largest musical instrument retailers in the world – offers the perfect atmosphere for this event. The company headquarters in the Kalk district of Cologne are attached to a large superstore with over 18,044 square feet of floor space and an immense amount of musical equipment on display ready to be tested. Managing Director Michael Sauer will give an exclusive insight into the inner workings of the company on a tour of the showroom and the logistics center. He will also explain how MUSIC STORE overcomes the challenges the superstore’s customers in Cologne and the company’s 1,000 plus active online shop users present to the digital and analog infrastructure.
